Funnels and pages guide

Why funnels and pages matter

In Fenloz, pages are not isolated assets. They are operational entry points tied directly to lead qualification, social workflows, and conversion reporting.

Build your first funnel

1. Define a single conversion objective for the funnel
2. Select a page structure that matches your traffic source
3. Configure lead capture fields and required validation
4. Map submissions to the correct pipeline stage and owner
5. Add post-submission actions for routing and follow-up

Editor layout overview

Left panel

• Page sections and reusable blocks
• Form fields and conversion components
• Saved templates and campaign assets

Canvas

• Live preview of the complete funnel page
• In-place editing for copy, layout, and hierarchy
• Responsive previews for desktop and mobile

Right panel

• Component settings and behavior rules
• Form mapping and validation settings
• Tracking and conversion event configuration

Conversion workflow configuration

Lead routing

• Assign owners by stage, source, or campaign
• Define escalation paths for high-priority submissions
• Trigger notifications for first-response SLAs

Follow-up automation

• Send confirmation messages after submission
• Trigger internal tasks when intent is high
• Add reminders for incomplete follow-up actions

Conversion tracking

• Track views, submissions, and stage transitions
• Compare performance by source, page variant, and team owner
• Use trend data to improve conversion bottlenecks

Publishing checklist

Before publishing:

• Validate mobile responsiveness
• Test form submission and pipeline mapping
• Confirm automations run as expected
• Verify analytics and attribution events

Ongoing optimization checklist

• Keep copy aligned with a single conversion intent
• Review stage drop-offs weekly
• Update routing rules as team capacity changes
• Retire low-performing page variants

For broader optimization principles, read workflow best practices.